Branding for Small Businesses Made Simple

There’s a lot of content out there that is written to help small business owners do their own marketing, but it’s often written by marketers who are adept in things like analytics, content marketing, and technical jargon. It may be written using terms you don’t understand and business processes you’re not familiar with, and then […]

4 Flavors of Sales Lessons From the Ice Cream Truck

One of the rites of passage of childhood in many cities is the beloved ice cream truck! In many neighbourhoods and city parks, kids come running when they hear an ice cream truck’s familiar tunes. The ice cream truck is an inevitable part of summer, but there’s also a careful sales strategy behind it—and other […]

Business Owners: Don’t Sacrifice Long-Term Success by Making Short-Sighted Decisions

A common situation for many small businesses and SMEs is having an immediate need for cash today, and taking action without considering the consequences for tomorrow. Although cash is certainly an important element for operating a small business, many entrepreneurs don’t understand that certain actions they take to obtain cash can lead to harmful consequences […]