How Employees Can Remedy a Toxic Workplace

Welcome to the toxic workplace! You may have already been here before, actually. Maybe you worked for a business you knew was bad out of necessity. You might have taken the job for a paycheck, desperate to find work, only to discover a unpleasant company culture and dysfunctional boss lurking beneath the surface.The inverse could […]

How Marketing Buzzwords Can Help You Build Brand Authority

Marketing buzzwords are everywhere. You can barely get a paragraph or two into an article before you encounter them. In some cases, buzzwords are used brilliantly and accurately to help readers understand a topic; other times they appear to be used to make the author seem more highbrow than the reader.I am on a mission […]

When Designing Your Company Logo, It’s Important to Understand the Psychology Behind the Process

Every design requires a careful approach that is based on psychological principles—understanding what makes your audience tick, what emotions a certain design choice can elicit, and how people are going to behave according to what they see. And this, of course, relates to logo design as well.A lot of people think that designing a logo […]

How to Set Up an Effective Remarketing Campaign

Re-marketing is a powerful online advertisement strategy, targeting the consumers who already showed interest in your product. Instead of seeing online ads that are completely irrelevant to them—which used to be a lot!—they see you.Innovations in technology have completely transformed how we, as business leaders, can market our services, making it easier than ever to […]