Did that statement give you a fright and if so why? Are you aware of the people looking for your products and services every day? What could be done do to make sure they become your customer?
Have a great Easter Weekend !
The hotel is clean and quiet. The staff is courteous and helpful. The rooms are spacious, and fitted with nice-looking furniture and flat-screen TVs.
But, in room 528 at least, something is missing…
The king-size bed has only one night table.There are four lamps – one standing in the middle of an empty wall – and no coffee table.
In the bathroom, only two towels (stacked in an open niche under the sink). And aside from one tiny hook two feet above the toilet, no towel racks or hangers.
To a person staying in that hotel room, it feels as though some designer had looked around and said, “Here’s what you need in a hotel room.” But that designer hadn’t actually tried to USE the room to see if anything was lacking.
If you think your business is immune to this problem, think again. Websites are often built by tech people who don’t understand how an average user thinks. Your Team may answer questions but may not always ask any questions to lead the Customer and in so doing engage that potential Customer further.
So make sure you test everything – your site, your products, your store – your team – to make sure it works as it’s meant to. Better yet, have a friend, your spouse, and your grandma test things out for you. Get them to report back on what works, what doesn’t, what’s missing, and what’s superfluous. You’ll end up with a better product/site/whatever – and your customers will have a much better experience.
Which leads to trust… which leads to loyalty… which leads to referrals …which leads to more sales.
So go ahead – get someone to mystery shop your business ……..