The Ultimate Business-Writing Checklist: How to Ensure Customer Trust and Sales
Words can make or break a business deal. They have the potential to convert unaware prospects into repeat buyers. Businesses become brands when they communicate their vision effectively. So, how do you bridge the gap between your company’s vision and your buyer’s need?Writing is the thing that will come to your rescue. It is one of […]
Are You Missing Out on E-Commerce Sales Because of Bad Website Filtering and Sorting?
E-commerce websites are constantly being tweaked and optimized to allow for better user experiences, yet one of the most important features is often overlooked—we’re talking about filter and sorting capabilities. And if your website isn’t accounting for better filtering and sorting, it’s likely that you’re missing out on sales.e-commerce: don’t overlook filter and sort capabilities […]
SEO Tips to Make Your Recruitment Stand Out From the Crowd
The latest in a long line of buzzwords in the world of recruiting new employees is “recruitment marketing.” This is a fusion of career recruitment and marketing elements commonly employed in search engine optimisation.To some people recruitment and marketing sound like two completely different areas, but the fact is marketing experts are increasingly collaborating with […]
5 Checklists To Help You Run A Better Business
Checklists are basically visual tools that help ensure what needs to be accomplished gets accomplished. In a small business, they can be very powerful in terms of ensuring important tasks are articulated and completed on time. When used with operational processes and procedures, checklists can promote standardized work performance to help reduce variances; thus, reducing […]
The Comet Effect
Some years ago, I joined a technology SME to head it up through its next phase of growth. The business had started up long after the impact of a previous recession and was doing well on the back of a growing economy. From the outside, things looked rosy but inside, it maintained the same informal […]
Turn Your Next Chat Into A Sale!
7 Keys to a Flawless Conversation How to start, continue and end a conversation The ability to hold a natural conversation is one of the keys to success. Knowing when to initiate a discussion, keeping it interesting by asking effective questions, sharing your own stories and ending dialogue with kindness is an art. So, are […]