Poor follow up and lack of professionalism are the main two reasons for picking one business over another. While price may be used as an excuse, the real reason is that they did not receive the service they expected when looking for information, so had no confidence that the delivery would be any better!!
Ask yourself the following:
- How quickly do you to respond to an enquiry?
- How professional and friendly is the response?
- How much effort do you put into giving the client information on their enquiry?
- How many enquiries actually turn into business?
- Why is this number not higher?
Its that short and that simple – start putting markers on your customer service.