Getting new customers for your business is hard work, but it’s necessary if you want to be successful. Here are 10 ways you can get the attention of new prospects and turn them into loyal customers.
Your business needs a steady influx of new prospects in order to be successful. Whether you’re in sales and looking for new customers or you’re a freelancer looking for new clients, you need to know how to attract prospects to your business. While the rise of the Internet over the last couple of decades has forever changed the way that business is done, the top professionals know that getting new prospects and retaining clients requires a mix of old and new techniques. If you’re looking for a leg up as you prospect for new customers, here are ten helpful tips to get you started.
make use of social media
The first step to acquiring new prospects is to use social media to your advantage. Creating Facebook, Twitter, Instagram and LinkedIn accounts for your business is free and can exponentially increase the exposure of your company. More importantly, since these platforms have become ubiquitous, prospective clients may be turned off if your business doesn’t have a social media presence.
keep content fresh
Consistently updating your website and social media accounts with new content is a great way to stay relevant and show prospects that you’re actively engaged with your industry. Find articles, infographics or studies that are related to your business and post links on your social media accounts. Additionally, it can be helpful to maintain a weekly blog to showcase your own opinions and personality.
One of the best ways to attract new prospects is to show off your existing ones. If you know that you’ve provided a customer with a particularly positive experience, ask them for a testimonial. These testimonials don’t have to be elaborate or embellished. Simply providing proof that you can deliver on your promises will help to give faith to prospective customers.
Making use of the Internet can go a long way towards attracting new prospects, but personal connects are the lifeblood of business. Whenever possible, engage with prospects and clients face-to-face in order to give them a personalized experience. By making an effort to get to know everyone you work with individually, you can create a stronger bond, increasing the likelihood that they decide to do business with you.
It’s human nature to follow a set routine. As you prospect for new clients, don’t be surprised if you encounter resistance from people who feel set in their ways. If you sense that a prospective client is hesitant about doing business with you, listen to his or her concerns and do your best to address each of them accordingly.
get referrals from existing customers
One of the easiest techniques for finding new prospects is to make use of your existing customer pool. Talk to your clients and see if they know of anyone who could also benefit from your services or expertise. Remember that word of mouth can be incredibly powerful, and by having an existing client refer you to a prospect, you can greatly increase the likelihood that you land the new customer.